![]() So where two years ago the critiques were valid, now Facebook is the unquestioned 800-pound gorilla in mobile. That 11 percent means that Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app. And to make that happen, Facebook has spent about 11 percent of its overall market cap. The combination of Facebook + Instagram + WhatsApp puts Facebook in just about every smartphone on the planet. 19 and Facebook now owns three of the most ubiquitous mobile applications anywhere. In fact, because Facebook was behind the curve in mobile, it paid a shocking – at the time – $1 billion to acquire mobile darling Instagram.įast-forward to Feb. It was that Web 2.0 posterchild Facebook did not get mobile. Two years ago when Facebook announced filing its S1, there was one critique that was heard time and time again. ![]() But in this case, it is money very well spent. In fact, Twitter was flooded with glib jokes about this deal becoming the latest piece of evidence that the bursting of this next bubble is upon us.Ĭall me a contrarian, but I simply do not see how anyone could find fault with Facebook’s rationale here. ![]() Therefore, some collective head-scratching might have been in order when you read that Facebook paid $19 billion to acquire the Silicon Valley-based mobile messaging startup. ![]() I will admit that WhatsApp is not exactly a household name here in the United States. ![]()
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